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A Marketing Workshop for Artists sponsored by Plein Air Florida was presented by Diane and Doug Johnson the weekend of August 23-24. It was hosted at Ice House Gallery in McIntosh FL owned by George Ferreira. The setting, with wonderful original artwork surrounding us, was perfect. | ||
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L.Diane Johnson |
Materials |
Doug Johnson | |
L.Diane Johnson, a PAF member and internationally known painter and her husband Doug Johnson, a marketing consultant to major corporations gave a thoroughly professional presentation. The fundamentals of marketing were followed by artist focused methods for direct and indirect marketing, gallery relations, personal/product/promotional packaging, communications, and resources. Individuals were able to get a personal evaluation of their marketing materials. At the end there was a question and answer session with gallery owner George Ferreira, professional artist Eleanor Blair, website developer Jeffrey Shonkwiler, and Diane and Doug Johnson. | |||
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Rapt Attention |
Break Time |
Attendees | |
Diane and Doug provided these follow-up comments: "This was a wonderful experience for us to meet so many artists who are fully committed to their craft. And, willing to give of their time to hear what we had to say. We were encouraged by everyone's enthusiasm and commitment. So impressed by what most were already doing in their art careers. Many of you have been hard at work trying new ways to sell your paintings. Persistence is half the battle. Marketing is a life-long effort. Just as your painting continues to evolve and improve, marketing strategies and programs change with the market and resources. The ideas and concepts we provided are challenging and sometimes downright difficult to implement. Be patient and give yourself some time to develop an effective personal marketing program. This may take weeks or even months to do. Keep focused and you will arrive at a clearer and more confident message to the market." | |||
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Linda Blondheim |
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David Johnson | |
Close to 30 participants from as far away as Miami and South Carolina were amply rewarded with excellent marketing advice, consultation and take-away materials. On Saturday, they enjoyed a gourmet lunch provided by chef Bob Cunningham. Thanks go to Linda Blondheim, David Johnson, Kathleen Wobie and Marley for site assistance before and after the workshop, and to the panelists. By all accounts this was a very successful event. We highly recommend Diane and Doug Johnson's Martketing Workshop for Artists. For details visit Art Marketing Workshops | |||
Marketing Plein Air / Canaveral Seashore / Mandarin Marina / Homosassa Springs / Kanapaha Gardens / Orlando Wetlands / Jones Farm / Ormond Beach / EPCOT | |||
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